5 Reasons why you’re emails are ignored

 

You have the distinct impression that no one ever gets your emails? The truth is perhaps elsewhere ... Your employees and your employees certainly open your messages, because they know who you are. But what about the prospects and potential partners

If you see a response rate close to 0, it's definitely you commit one of these 5 mistakes.

1. You Do Not Treat The Subject

The subject of an email is the first item that appears on the meter display. If he does not know your name or your company, this is the line that will push him to open your message or ignore it. You must make him more without exaggeration. Your role is to clarify in 5-6 words the subject of the content and what it can bring to the recipient.

Also think of a title that is easy to read on mobile: place a keyword at the beginning of the object.

2. Your Emails Are Too Long

Brevity and simplicity are the hallmarks of an attractive email. Especially if you work in a B2B sector: the professional recipient does not have the time to read too big promotional messages. It will be rather tempted to simply delete the inbox. How to reduce an email too long? Remove heavy formulas, normally reserved for the mail, such as: let me contact you, I hope you will send me, waiting for your return ... Also remove the superlatives, adverbs and minimize linking words.

You will get a text airier, more accurate message, where the main subject is emphasized.

3. You Do Not Clearly Invite To Action

By submitting your email, you are hoping for specific action in return. Be clear about what you expect! Evasively content and uninviting will not motivate the reader to action.

If you want an answer, finish the message with a question. If the goal is to make an appointment, proposing several dates directly and invite the recipient to choose the one they prefer. To encourage the download of a white paper, insert the link with a clear call-to-action, such as "download the white paper by clicking on this link."

This allows your recipient to really know what you expect of him.

4. Your Email Looks Like Any Other

The prospect or partner that you are trying to contact certainly receive many emails during the day. If your email is not distinctive and attractive, then it will be easier to remove than open.

If you do not work the subject or the first 2 lines that appear as a preview, the recipient will just take a look. Conversely, if your email has a distinctive feature, if the object calls and if the first sentences are direct, your interviewer will prove receptive.

5. The Email Is Not A Communication Mode That Suits Your Persona Buyers

The mode of communication must suit the habit of your interlocutors. If the email is a frequently used channel, it is not necessarily the one that is preferred. A phone call, a message on LinkedIn or a tweet can be more relevant.

You now know the main reasons why your emails are ignored. It is your responsibility to take its elements into account and work to improve their level of workability. Feel free to diversify communication channels, if you find that one or more recipients never answer your emails.

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IT Mafiaa

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